Motion picture group will emphasize rating details - WNCN: News, Weather

Motion picture group will emphasize rating details

Posted: Updated:
The Motion Picture Association of America announced changes to its movie rating system, saying it wants to help parents make informed decisions at the multiplex. The Motion Picture Association of America announced changes to its movie rating system, saying it wants to help parents make informed decisions at the multiplex.
LAS VEGAS -

The Motion Picture Association of America announced changes to its movie rating system Tuesday, saying it wants to help parents make informed decisions at the multiplex.

The new system, rolled out as the "Check the Box" campaign, will include prominent descriptions explaining why a movie received its rating. Films that might previously have been stamped PG-13 with a sentence beneath the rating will now feature those same descriptions in large type next to the ratings code.

The changes announced by MPAA CEO Christopher Dodd in Las Vegas on Tuesday come in the aftermath of explosions at the Boston Marathon and recent shooting rampages, though the former U.S. senator did not address such examples directly.

The White House has called on the movie industry help parents monitor violence in media since the elementary school in Newtown, Conn., the state Dodd represented for 30 years as a Democrat until 2011. And in a sweeping proposal this year, President Barack Obama asked specifically for a stricter rating system.

Dodd announced the industry's plan at the annual movie-theater convention CinemaCon and spoke generally about the need to help parents "so they can make the best choices about what movies are right for their children to watch."

The MPAA began issuing ratings descriptions for every film rated PG or higher in 1990. Those descriptions will now feature more prominently.

One example read, "An intense scene of war violence, some images of carnage, brief strong violence."

"We're changing the way they're presented so that they're easier to read," MPAA spokeswoman Kate Bedingfield said.

Some observers had hoped Dodd might use his keynote address to signal to the industry that the MPAA would begin assigning R ratings to all hyper-violent movies, potentially limiting their audience and quashing their box office appeal.

Conservative groups have for years accused the MPAA of "ratings creep," a ratcheting down of ratings in the interest of profits, so that material once considered a PG-13 now gets a PG and what once was an R is now a PG-13.

"I am not moved," said Tim Winter, the president of nonpartisan Parents Television Council "I think this is a distinction without a difference. A cynical view of the announcement today is, How can the MPAA protect themselves and continue a toxic level of violence, especially in PG-13 movies, while providing themselves cover from all the scrutiny?"

Gun control advocacy groups greeted the announcement with a shrug.

The MPAA will bolster the campaign with a public service announcement that will be shown before movies and posters that will appear in theaters across the country. It will also update its green pre-trailer screens to clarify that the trailer is approved for the audience viewing the main feature.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Mom bites off dog's ear to save daughter during attack

    Mom bites off dog's ear to save daughter during attack

    Tuesday, April 22 2014 2:49 PM EDT2014-04-22 18:49:19 GMT
    Image from CNN/KHOU-TVImage from CNN/KHOU-TV
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
  • Owner of Raleigh 'Party Mansion' guilty of tax evasion

    Owner of Raleigh 'Party Mansion' guilty of tax evasion

    Monday, April 14 2014 4:07 PM EDT2014-04-14 20:07:04 GMT
    Claude Verbal II, who now lives in Miami, pleads guilty to a number of federal tax evasion charges.
    Claude Verbal II, who now lives in Miami, pleads guilty to a number of federal tax evasion charges.
  • Indictment: Prosecutor was target of Wake Forest kidnapping

    Indictment: Prosecutor was target of Wake Forest kidnapping

    Tuesday, April 22 2014 6:57 PM EDT2014-04-22 22:57:33 GMT
    The U.S. Department of Justice said Kevin Melton has been charged with conspiring to kidnap in relation to the abduction of Frank Janssen from his Wake Forest homeThe U.S. Department of Justice said Kevin Melton has been charged with conspiring to kidnap in relation to the abduction of Frank Janssen from his Wake Forest home
    Nine people have been indicted in connection with the kidnapping of a Wake Forest man whose daughter prosecuted a high-ranking member of the Bloods street gang.
    Nine people have been indicted in connection with the kidnapping of a Wake Forest man whose daughter prosecuted a high-ranking member of the Bloods street gang.
Powered by WorldNow

1205 Front St., Raleigh
N.C., 27609

Telephone: 919.836.1717
Fax: 919.836.1687
Email: newstips@wncn.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.