12-year-old girl featured in tampon commercial sparks debate - WNCN: News, Weather

12-year-old girl featured in tampon commercial sparks debate

Posted: Updated:
The two minute commercial shows a young girl at camp who gets her "red badge of courage." The two minute commercial shows a young girl at camp who gets her "red badge of courage."

A new tampon ad featuring a 12-year-old girl is creating a discussion among parents and women.

The new video advertisement is for a company called "Hello Flo." While the ad is geared toward all women, it is focused on girls who are about to get their period and who have recently gotten their first period.

The two minute commercial shows a young girl at camp who gets her "red badge of courage." The young girl takes charge, helping other girls learn about their periods. In the ad the girl refers to herself as the "camp gyno," telling other girls "this is life now."

The commercial is a deviation from typical marketing, which feature woman in their 20's and 30's.

Most tampon ads stay away from showing the product, while the Hello Flo one shows the girl holding it by the string while inside her camp cabin.

Since being posted online on July 28, it has been viewed more than 3.5 million times.

Reaction to the ad has sparked discussion over the message the ad is trying to send.

  • Trending StoriesTrending StoriesMore>>

  • 2 charged with first-degree murder in beating death of UNC professor, cancer researcher

    2 charged with first-degree murder in beating death of UNC professor, cancer researcher

    Friday, July 25 2014 9:00 AM EDT2014-07-25 13:00:14 GMT
    A UNC research professor was robbed and beaten to death Wednesday afternoon on University Drive in Chapel Hill, police said.
    A UNC research professor was robbed and beaten to death Wednesday afternoon on University Drive in Chapel Hill, police said.
  • Twitter pages show NC college binge drinkers passed out

    Twitter pages show NC college binge drinkers passed out

    Friday, July 25 2014 10:03 PM EDT2014-07-26 02:03:40 GMT
    Binge drinking is not a new problem on college campuses but there is a new way people are seeing its impact.Twitter pages are popping up at college campus around the country for the sole purpose of showing students passed out from drinking too much.
    Binge drinking is not a new problem on college campuses but there is a new way people are seeing its impact.Twitter pages are popping up at college campus around the country for the sole purpose of showing students passed out from drinking too much.
  • Woman impales herself on cemetery fence; says she was running from attacker

    Woman impales herself on cemetery fence; says she was running from attacker

    Wednesday, July 23 2014 2:53 PM EDT2014-07-23 18:53:18 GMT
    A woman claims she was running from an attacker and tried to jump a five foot fence when she became impaled. Firefighters had to use power saws and a grinding saw to cut her free, all while she was conscious. After 30 minutes she was transported to an area hospital for surgery to remove the spike sticking out of her thigh. It happened at Vine Cemetery in Hazleton. She said the nearest gate was locked. Witnesses backed...
    A woman claims she was running from an attacker and tried to jump a five foot fence when she became impaled. Firefighters had to use power saws and a grinding saw to cut her free, all while she was conscious. After 30 minutes she was transported to an area hospital for surgery to remove the spike sticking out of her thigh. It happened at Vine Cemetery in Hazleton. She said the nearest gate was locked. Witnesses backed...
Powered by WorldNow

1205 Front St., Raleigh
N.C., 27609

Telephone: 919.836.1717
Fax: 919.836.1687
Email: newstips@wncn.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.