A pair of Raleigh transit buses will carry an advertisement showing pigs confined in pens on factory farms after settlement of a lawsuit against the city transit system that initially rejected the ad.
The Humane Society of the United States dropped its lawsuit Friday against the Raleigh Transit Authority. The Humane Society sued the transit authority in August after it labeled the ad too negative and refused to run it.
The animal-rights group said that violated its constitutional free speech rights.
"We are pleased that this case has come to a swift end, and that the citizens of Raleigh will be better informed about how most breeding pigs in the pork industry are so routinely abused," said Jonathan Lovvorn, senior vice president for animal protection litigation at The HSUS.
The Humane Society says the ad will run on two buses for six months. A city attorney did not return messages seeking comment.
The Humane Society told WNCN it will pay the city $13,200 by Nov. 1 for the ads on two buses, and the ads will begin no later than Nov. 15. The Humane Society said the city no longer has buses with full-bus wraps so the ads will on the full sides and back of the buses.
The Humane Society will run similar ads in Des Moines, Iowa, and Washington, D.C.
The Humane Society said it originally wanted to run the ads on one bus for six months.
The group wants to end a pork industry practice of confining breeding pigs inside two-foot wide metal cages for most of their lives.
Pork is a huge industry in North Carolina, especially in Eastern North Carolina.