USGA updates businesses on what to expect during 2014 US Opens - WNCN: News, Weather

USGA updates businesses on what to expect during 2014 US Opens

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PINEHURST, N.C. -

On Thursday, business owners and employees in Moore County got an update on preparations for the 2014 men's and women's U.S. Opens. They also heard about how they can take advantage of the expected economic boost.

During a well-attended luncheon at the Pinehurst Resort's Carolina hotel, Leighton Schwob with the USGA explained what to expect from the two golf championships. It is the first time both the men's and women's Opens will be held back to back on the same golf course.

Schwob expects more than 50,000 people at Pinehurst each day of the men's Open.  Overall, both weeks will bring between $140 and $170 million he said.

Patrick Coughlin, the President and CEO of the Moore County Chamber of Commerce, told businesses their best opportunity to get part of that money is well before the Opens begin. He said all of Moore County's lodging will be taken by people working at the events. So visitors will come for golf and travel back to their out-of-town hotels without spending a lot of extra time around Pinehurst.

So local businesses will need to partner with vendors preparing for the Opens, Coughlin said.

"As we worked with the USGA be found out very clearly, that beginning in March is really a wonderful time for our businesses to connect with the preparations," Coughlin said.

Those vendors will need all kinds of assistance from businesses Coughlin said, from caterers and florists, to electricians and fencing companies. He said the Chamber will work to match those vendors' needs with local businesses that can help.

"What makes sense is for us to be the matchmaker and be the gatekeeper to find out what the vendors need and just say, ‘alright who are the best businesses locally that can provide that product or service,'" Coughlin explained.

Marva Kirk, the president of Kirk Tours and Limousine said she plans to provide transportation services for many of the vendors.

"Patrick Coughlin ensures us that we will be – the Moore County businesses - will be taken care of," Kirk said.

Brandon Herring

Brandon is a North Carolina native and UNC alum who lives in Fayetteville, and covers Cumberland County and the Sandhills. Returning to North Carolina to work as a journalist is a dream come true for Brandon. More>>

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