Durham's Barley Labs in running for fully-funded Super Bowl spot - WNCN: News, Weather

Durham's Barley Labs in running for fully-funded Super Bowl spot

Posted: Updated:
Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.
DURHAM, N.C. -

Software maker Intuit is offering to pay millions of dollars for a 30-second commercial during the Super Bowl for a small business that might not otherwise be able to fund such a prestigious spot.

Intuit's 8,000 employees selected four companies as finalists in the competition, including Durham-based Barley Labs, which makes dog treats out of barley. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.

The winner will be chosen in a vote open to anyone who visits the competition website through Dec. 1. The winning business will be highlighted in a professionally produced Intuit commercial during the Super Bowl on Feb. 2.

The average cost of a 30-second commercial during Super Bowl XLVII is $4 million, and more than 100 million people are expected to watch the game.

The advertising agency RPA, which has created Super Bowl ads in the past, will create the spot. It is creating ads for all four finalists, but only one will be seen on the Super Bowl. The others will be shown at other times.

Nearly 15,000 small businesses entered the contest during the summer. Intuit employees voted for the 20 best, and that field was winnowed down to four. To make the final four, a small business had to prove that it could handle the bump up in business that a Super Bowl ad could give it.

The other finalists are GoldieBlox, based in Oakland, Calif., maker of construction toys aimed at girls; Locally Laid Egg Co., a Duluth, Minn., egg producer and POOP — Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.

RELATED STORIES

  • Trending StoriesTrending StoriesMore>>

  • 2 charged with first-degree murder in beating death of UNC professor, cancer researcher

    2 charged with first-degree murder in beating death of UNC professor, cancer researcher

    Friday, July 25 2014 9:00 AM EDT2014-07-25 13:00:14 GMT
    A UNC research professor was robbed and beaten to death Wednesday afternoon on University Drive in Chapel Hill, police said.
    A UNC research professor was robbed and beaten to death Wednesday afternoon on University Drive in Chapel Hill, police said.
  • Woman impales herself on cemetery fence; says she was running from attacker

    Woman impales herself on cemetery fence; says she was running from attacker

    Wednesday, July 23 2014 2:53 PM EDT2014-07-23 18:53:18 GMT
    A woman claims she was running from an attacker and tried to jump a five foot fence when she became impaled. Firefighters had to use power saws and a grinding saw to cut her free, all while she was conscious. After 30 minutes she was transported to an area hospital for surgery to remove the spike sticking out of her thigh. It happened at Vine Cemetery in Hazleton. She said the nearest gate was locked. Witnesses backed...
    A woman claims she was running from an attacker and tried to jump a five foot fence when she became impaled. Firefighters had to use power saws and a grinding saw to cut her free, all while she was conscious. After 30 minutes she was transported to an area hospital for surgery to remove the spike sticking out of her thigh. It happened at Vine Cemetery in Hazleton. She said the nearest gate was locked. Witnesses backed...
  • Man charged with killing UNC professor had just left Wake Jail

    Man charged with killing UNC professor had just left Wake Jail

    Friday, July 25 2014 7:14 PM EDT2014-07-25 23:14:57 GMT
    Derick Davis II, 23 (Left) and Troy Arrington, Jr., 27, (Right)Derick Davis II, 23 (Left) and Troy Arrington, Jr., 27, (Right)
    An Orange County dispatcher sounded shocked Wednesday afternoon when a 911 caller described finding University of North Carolina professor Feng Liu beaten and dying on a street near the UNC campus.
    An Orange County dispatcher sounded shocked Wednesday afternoon when a 911 caller described finding University of North Carolina professor Feng Liu beaten and dying on a street near the UNC campus.
Powered by WorldNow

1205 Front St., Raleigh
N.C., 27609

Telephone: 919.836.1717
Fax: 919.836.1687
Email: newstips@wncn.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.