Shuman says it was a bold move, but in today's world that's what makes you achieve your goals.
"Life is so at times structured where you have to do things differently, have to make it exciting. And the thought to do something like this because if you're looking for a job and I send a resume to you, what are you getting a trillion other ones and realistically you aren't going to look at it. But this way it's an incentive for people to give me a look or people come to me where normally that might not happen, so it's being different," he says.
Shuman has experience in writing, marketing, and management.