ACC unveils new logo - WNCN: News, Weather

ACC unveils new logo

Posted: Updated:
GREENSBORO, N.C. -

The ACC launched a new logo and look on Thursday in preparation for its 62nd year of athletic competition.

“The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition,” Commissioner John Swofford said in a statement.

Similar to primary logos of previous years, “ACC” lettering serves as the new mark’s centerpiece. Set in a font created specifically for the league, the logo leans forward and includes a silver underline.

The new mark’s versatility will allow it to be displayed in the school colors of each of the ACC’s 15 member institutions. Fans will see the logo on display via many applications – team uniforms, merchandise, facilities and digital platforms such as websites, social media and television.

“With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand,” Swofford said. “We feel that it well represents the high standard and values the ACC has held for more than 61 years.”

Copyright 2014 WNCN. All rights reserved.

  • UNC SportsMore>>

  • Tar Heels hope to improve tackling against Pirates

    Tar Heels hope to improve tackling against Pirates

    Monday, September 15 2014 4:30 PM EDT2014-09-15 20:30:57 GMT
    San Diego State's Ezell Ruffin (3) runs the ball against North Carolina during the second half of an NCAA college football game in Chapel Hill, N.C., Saturday, Sept. 6, 2014. North carolina won 31-27. (AP Photo/Gerry Broome)San Diego State's Ezell Ruffin (3) runs the ball against North Carolina during the second half of an NCAA college football game in Chapel Hill, N.C., Saturday, Sept. 6, 2014. North carolina won 31-27. (AP Photo/Gerry Broome)
    It's hard for North Carolina coach Larry Fedora to know exactly what kind of defense he has.
    It's hard for North Carolina coach Larry Fedora to know exactly what kind of defense he has.
  • Former walk-on Hollins making mark at WR for UNC

    Former walk-on Hollins making mark at WR for UNC

    Thursday, September 11 2014 6:58 PM EDT2014-09-11 22:58:23 GMT
    File PhotoFile Photo
    Mack Hollins has suddenly become a big-play receiving threat for North Carolina.
    Mack Hollins has suddenly become a big-play receiving threat for North Carolina.
  • No. 21 UNC holds on to beat San Diego State, 31-27

    No. 21 UNC holds on to beat San Diego State, 31-27

    Sunday, September 7 2014 7:19 AM EDT2014-09-07 11:19:42 GMT
    Make it two rallies in two weeks for No. 21 North Carolina, which erased a two-touchdown deficit in the second half and then held on to beat San Diego State 31-27 on Saturday night after Tim Scott's interception in the end zone with 14 seconds left.
    Make it two rallies in two weeks for No. 21 North Carolina, which erased a two-touchdown deficit in the second half and then held on to beat San Diego State 31-27 on Saturday night after Tim Scott's interception in the end zone with 14 seconds left.
  • NC State SportsMore>>

  • Cherry scores 3 TDs, NC State beats USF 49-17

    Cherry scores 3 TDs, NC State beats USF 49-17

    Saturday, September 13 2014 7:41 PM EDT2014-09-13 23:41:40 GMT
    Bra'Lon Cherry rushed for two touchdowns and caught a third, Jacoby Brissett threw two touchdown passes and North Carolina State beat South Florida 49-17 on Saturday.
    Bra'Lon Cherry rushed for two touchdowns and caught a third, Jacoby Brissett threw two touchdown passes and North Carolina State beat South Florida 49-17 on Saturday.
  • Doeren wants better tackling from Wolfpack defense

    Doeren wants better tackling from Wolfpack defense

    Monday, September 8 2014 9:59 PM EDT2014-09-09 01:59:35 GMT
    N.C. State coach Dave Doeren addresses media durign a press conference.N.C. State coach Dave Doeren addresses media durign a press conference.
    North Carolina State coach Dave Doeren wants to see his Wolfpack defense tackle better.
    North Carolina State coach Dave Doeren wants to see his Wolfpack defense tackle better.
  • NC State tops Old Dominion 46-34 behind Thornton

    NC State tops Old Dominion 46-34 behind Thornton

    Saturday, September 6 2014 10:22 PM EDT2014-09-07 02:22:24 GMT
    Shadrach Thornton rushed for 86 yards and three touchdowns to help North Carolina State beat Old Dominion 46-34 on Saturday night.
    Shadrach Thornton rushed for 86 yards and three touchdowns to help North Carolina State beat Old Dominion 46-34 on Saturday night.
Powered by WorldNow

1205 Front St., Raleigh
N.C., 27609

Telephone: 919.836.1717
Fax: 919.836.1687
Email: newstips@wncn.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.